бизнес журнал

Agile примерили?

Agile примерили?

Удивительное дело, все как сговорились: рассуждают о новой парадигме бизнеса, квантовых переходах, новых формах управления, бирюзовых компаниях и прочих agile. Не то чтобы мы были против, мы даже скорее за, поскольку много лет пишем о необходимости бизнеса меняться, о нормальном человеческом ведении предпринимательства. Настораживает только модность всего этого, когда разговоры и новые формы – это как новый галстук примерить и щегольнуть. А зачем этот галстук-то?

Новые формы и виды действительно неплохи, однако подобное про- исходило уже много раз. Появлялся «красивый свежачок», и все немедленно бросались «переодеваться». И много раз это не меняло сути того, что происходит, и не решало основной проблемы и печали бизнеса. Но, как говорится, не выплеснуть бы ребенка вместе с этой водой... Не забыть бы за обсуждением и попытками использовать новые формы – подумать и переосмыслить предназначение предпринимательства. Иначе все снова останется по-прежнему: бизнес несется на полных парах за своей выгодой, а люди ждут обещанной пользы и заботы.

Зачем предпринимательство? Для кого?

Однако надо признать, что мы все стали явно на шаг ближе к действительному переосмыслению. И это уже хорошо.

А в этом номере, как всегда, для вас примеры успешных бизнес-решений и эффективных компаний, которые искренне работают на замысел клиента. Уверен, вам будет не только интересно, но и полезно.

Увлекательного вам чтения, а также успешного и ответственного предпринимательства.

С уважением, Тимофей Кареба




 

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