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22 марта - V бизнес-конференция «Я – директор по маркетингу»

22 марта - V бизнес-конференция «Я – директор по маркетингу»

22 марта 2019 года состоится V Бизнес-Конференция «Я – директор по маркетингу», в которой примут участие 150 директоров по маркетингу. Выступают спикеры, которых сложно найти на других конференциях, это люди с глубоким пониманием профессии и как она меняется. Все - лидеры мнений в своих областях.

В течение одного дня будут представлены 2 программы, посвященные изменениям в работе департамента и изменениям в самом руководителе с целью возглавить такие изменения. Будут подробно рассмотрены такие технологии как Big Data, Digital, CRM, User Experience. В ходе конференции можно будет сравнить свои знания с «рынком», найти свои пробелы, составить план роста: личный и компании, сделать блиц-проверку своих компетенций по управлению и soft skills, получить план их усовершенствования.

В программе конференции будут затронуты следующие темы:

  • От CMO к CGO: как меняется функционал директора по маркетингу. Будут представлены 3 детальных кейса по внедрению перемен и расширению зоны влияния.

  • Digital-marketing для цифровой трансформации в компании.

  • UX и обслуживание клиентов для интеграции направления сервиса в свою работу.

  • Data-driven-marketing. Как из имеющихся данных получить больше денег? Использование баз для предиктивного маркетинга.

  • CRM как организационный процесс с целью увеличения прибыли за счет персонального маркетинга.

  • Управление командой. Управление сотрудниками с новыми компетенциями.

  • Развитие креативности, умения слышать, слушать и создавать новые идеи.

  • Варианты развития карьеры директора по маркетингу.

Кроме того, в дополнительной программе:

  • хакатон «Как сделать потребителя счастливым»

  • недельный онлайн курс по креативному мышлению

  • членство в сообществе Британского Королевского Института Маркетинга со статусом Affiliate Professional Marketer и доступом к базе знаний лучших мировых кейсов.

  • вечернее коктейльное party.

21 марта 2019 года состоится дополнительный мастер-класс по теме «Agile в управлении маркетингом», где будут рассмотрены новые подходы для достижения большей эффективности в управлении маркетингом.

Подробная информация: www.MarketingOne.ru  8 (495) 790-55-83

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